The unwritten tagline of most coaches:

“I’ll take you to a place I haven’t even dared to go myself and I’ll use a bunch of words and embellishments and contrived positioning to convince you that I’ve got whatchu need and you’ll buy it because you can’t yet discern between what I’m saying and how I’m actually living / being which is precisely why you’re captivated by my bullshit in the first place. Thank you for your payment.”

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