The Unwritten Tagline (An Essay)
If most coaches kept it real:
“I’ll take you to a place I haven’t even dared to go myself, and I’ll use a bunch of words and embellishments and contrived positioning to convince you that I’ve got whatchu need, and you’ll totally buy it because you can’t yet discern between what I’m saying and how I’m actually living / being, which is precisely why you’re captivated by my bullshit in the first place. Thank you for your payment.”
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