It’s not: ‘Of course they make a lot of money. Look how much they charge.’

If it was as simple as that, then why don’t you try to charge what they charge and see what happens.

Spoiler Alert:

Nothing beautiful will happen.

Because your move wasn’t true.

It was tainted with something artificial to prove.

There are people charging at every single price point for all kinds of things.

Some are making a killing.

Some are not.

And it’s not the price that determines that.

A high price doesn’t guarantee it will be sold.

Nor does a low one.

You already know this.

So it’s not about the price itself.

It’s about what’s actually true.

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